Group work, Product design
About This Project

GOLD at the London Design Awards 2017, Categorie Product Design – Concept. The Punkt. Urban Mobility project. A collaboration with three of Europe’s leading design schools: Design Academy Eindhoven, the RCA (London) and ECAL (Lausanne). The brief was to create a product that enhances personal mobility in the urban environment by making electric-assisted cycling easier and more accessible. The design had to be specific to where the three institutions are situated. London, Lausanne and Eindhoven are three very different cities, in terms of both topography and culture. Prototypes of the three designs were displayed within the Palazzo Litta during the Salone del Mobile design fair in Milan in April 2017. I worked in a team of 18 students. I was mainly focussed on the frame of the bike, the colors and the movie.